Central Park, a real estate brand, has empanelled HS Ad India as their creative agency. The account was given after a rigorous multi-agency pitch process that lasted over two months. HS Ad will look at all aspects of brand building and partner the brand in its next level of growth.
JWT, Delhi was the incumbent on the account.
Central Park has mandated the agency to very clearly focus on brand building and then take the equity forward for developing new project campaigns. This includes Branding, Print Campaigns, OOH, POS and Collaterals, for various new projects, being launched in the near future.
Commenting on the association, Amarjit Bakshi, Managing Director, Central Park said, “We want our communication partners to not just work for projects but also assimilate what our brand stands for and showcase the same in the work. With HS Ads, we not just found the zeal and willingness to go beyond the ordinary but also excellent understanding of where we want to reach and position ourselves as an Ultra-Luxury Real Estate Brand.”
Commenting on the win, Nitin Makdani, Business Head & VP at HS Ad India said “With a beautiful existing property and many exciting new launches by Central Park, the team is looking forward to develop fresh and exciting work in the real estate category, otherwise flushed with celebrity faces and hollow promises.”